Huawei

When Huawei launched the Nova 10 series, they weren’t just selling a smartphone — they were selling a vibe. The campaign visuals were sleek, the color palette bold, and the concept forward-thinking. Huawei needed a soundtrack that would elevate the look and feel of the campaign while speaking directly to a younger, style-conscious audience.

B.A. Audio Branding handled the full creative production — from melody composition and vocal arrangement to final performance. The brand provided the lyrics, but the musical identity of the spot came together in-house. The creative brief called for something indie-pop, a little edgy, undeniably cool — and the final result delivered just that. The vocal was expressive but polished, sexy but never trying too hard — and ultimately, it matched the visual energy beat for beat.

This campaign wasn’t just about launching a phone. It helped define the aesthetic and tone of the Nova 10 as a standout in a crowded category. It was also a testament to the power of cohesive sonic branding — where voice, music, and identity all work together to create impact.

For brands looking to make a bold first impression — or leave a lasting one — B.A. Audio Branding brings the full toolkit: original composition, premium production, and vocals that carry weight. If your next campaign needs a sound as sharp as your visuals, let’s talk.