Does My Brand Need a Voice?
Now, more than ever, a *human* touch is so important for your brand to connect with your clients. In a world saturated with technology and impersonal brand experiences (we’re looking at you automated phone systems with janky AI voices that make us want to scream) - having audio branding that resonates and relates with your customers is essential. It shows you care .
Having a memorable audio “logo” or music unique to your company can serve as an invaluable tool to keep your brand front-of-mind. When we say “Nationwide is on your side”, “Break me off a piece of that Kit Kat Bar”, “The best part of waking up is Folgers in your cup”, or “Like a good neighbor, State Farm is there”, we guarantee you’re humming the tune in your head. Whether it’s a catchy jingle, or background music in your messaging/marketing that ties in to your “brand voice”, recognizing and remembering sound is part of the human experience. Use it to your brand’s benefit.
In the same way, having a consistent voiceover artist in your audio branding can unify your marketing efforts and help your clients “know” your brand better. Think of Flo from Progressive ... or the GEICO Gecko ... Insurance companies really have this branding thing down, don’t they? While Flo is an on-screen talent, you likely still know her voice - and certainly our British lizard friend’s voice as well (brought to life by voice actor Jake Wood). Voiceover artists are the unsung heroes of the advertising and branding world. You’ll likely never see their faces and often won’t know their names, but that voice is unmistakable - and conveys everything that brand wants you to know - and feel - about them. Can your clients trust your brand’s voice? Be inspired by it? Be motivated and moved by it? We certainly think so… ... and if your brand doesn’t have a voice yet, maybe it’s time you find out too.
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