Lume Deodorant

Some brands don’t just allow for personality — they demand it. Lume, the deodorant brand known for its witty, no-filter messaging and cult-like following, needed a jingle that captured their unmistakably bold voice. They wanted something short, clever, and musically sharp — a piece of branded content that would live on social media and instantly stick in your head.

B.A. Audio Branding handled the full creative process, from lyrical concept to musical composition to final vocal performance. The lyrics leaned all the way into Lume’s playful, irreverent tone — smart, cheeky (pun fully intended), and delivered with a wink. The melody needed to be catchy, fun, and just off-center enough to feel right at home with the brand’s voice.

The final product was a thirty-second jingle that blended clever wordplay, bright instrumentation, and a vocal performance that kept the energy light and confidently weird — exactly the Lume way. It gave their social campaign a sonic identity that felt both polished and deeply on-brand.

This is the kind of work B.A. Audio Branding thrives on: not just voiceover, but complete sonic branding — custom lyrics, original music, and the kind of tone-matching that’s rooted in a deep understanding of how brands should sound. Whether you’re writing a jingle or building a long-term audio identity, we know how to deliver personality that sticks.

If your brand is bold enough to be remembered, we’re here to make sure it sounds that way. Let’s talk about your next project.