Subaru

Auto advertising isn’t always about torque specs and financing options — sometimes, it’s about telling a story people actually want to hear. For Nate Wade Subaru, one of the most trusted dealers in their region, B.A. Audio Branding brought a sweet, memorable radio spot to life that captured hearts while staying perfectly on-brand for the Subaru audience.

The ad begins with a young couple heading to the local animal shelter to adopt a small dog. But plans change when the husband locks eyes with a Saint Bernard. In a matter of seconds, it's clear: this family just grew — and yes, they’re going to need a bigger car. That simple but effective setup gave us room to lean into warmth, humor, and emotion — all in under sixty seconds.

B.A. Audio Branding provided a full suite of audio production for this campaign: multiple voiceover talents to bring the couple and narration to life, custom sound design to build the scene, and music that struck just the right balance between playful and sincere. The result was a spot that felt cinematic but accessible, clever without being too polished. In short, it sounded like real people making real-life decisions — exactly the kind of energy that resonates with Subaru buyers.

While this specific campaign was for Nate Wade Subaru, it’s part of a much larger body of work we’ve created for hundreds of auto dealerships across North America. From commercials and phone systems to podcast intros, promotional campaigns, and social content, B.A. Audio Branding is trusted by dealerships large and small to bring polish, personality, and strategy to their sound.

This campaign proved that radio — when it’s done right — can still be one of the most effective storytelling tools out there. And when you match a great script with the right voices and sound, even a family trip to the pound can become a memorable moment on the road to a sale.

If you're a dealership or automotive brand looking for high-quality, full-service audio production that actually moves people — let’s talk. We’re ready to bring your next campaign to life.